Jurassic Placement

I was going to write a review of Jurassic World, but seeing as how it’s on track for the largest opening weekend of all time that’s probably moot. Instead I want to shake my head at another film selling itself out.

The first thirty minutes, heck the entire film, is in effect one big product placement. It’s not even subtle. Every car and phone and flat surface is in someway adorned with a corporate logo. By the time they’re discussing how a brand name should appear next to the latin nomenclature it has passed the point of being ridiculous.

Jurassic World is a good movie. It’s not great and it’s not terrible. But the biggest thing I’m going to take away from it is how much I hate that marketing shit. I’m purposefully eclipsing the actual names as well.

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